I already have a property. Is this still for me?
Very much so, and honestly you're the easiest person to help. Everything that makes a unit profitable happens after the keys: the design, the listing, the pricing, the automation. Start at Level 3 and go. Plenty of women come in with a lease already signed, or a long-term rental they want to convert.
And if I don't have a property yet?
Also perfect, and it's a smaller hurdle than people think. You need a credit score around 680, or 60 to 90 days of patience to get there with the playbook included. Rental arbitrage means you lease the place instead of buying it, so there's no down payment and no mortgage, and Level 1 walks you through funding the launch with 0% business credit rather than your savings. It's genuinely the most realistic way into this business right now.
What actually gets automated?
Nearly all of the daily stuff, and this is the question I get more than any other. Guest messaging runs on nine templates with set timings, from booking confirmation through checkout, plus an AI layer that answers the repetitive questions. Cleaning books itself the moment a stay ends through a tool called Turno, with a backup cleaner, a photo checklist and automatic payment. Pricing moves every night through PriceLabs, which watches demand in your market so you're not guessing what to charge. Smart locks generate a fresh code per guest and expire it at checkout. That's Level 5, and once it's built you're looking at roughly an hour a week.
How much money do I need to start?
Roughly $10,000 to furnish and launch the unit, and Level 1 is entirely about getting that from 0% business credit, meaning cards and credit lines in your business name with no interest for the first year or so. You do not need $50,000 sitting in a bank account. That's the most expensive myth in this whole space and it keeps really capable women on the sidelines.
Everyone says this is good for taxes. Is that actually true?
It is, and it's one of the top three reasons women land in my DMs. I'm not a CPA and none of this is tax advice, so get a good one and ask about your own situation — but here's the honest shape of it. The moment you run this as a real business, ordinary business expenses become deductible: the furniture, the linens, the software, the cleaning, the utilities, part of your phone and internet, and the travel when you go set up or check on a unit. Furnishing costs in particular can often be written off much faster than people expect instead of stretched out over years. Short-term rentals also sit in their own corner of the tax code, treated differently from long-term rentals, which is exactly why so many high earners chase them on purpose. One honest caveat: with arbitrage you're leasing rather than buying, so the big depreciation strategies people post about apply to units you own. The expense side still very much applies to you. Level 1 sets up the entity, the EIN and a separate business bank account so your books are clean from day one, because none of the deductions work if the paperwork doesn't. Bring this one to the call — I'll tell you exactly what I do, and where I send people who need a real answer. 🧾
Is this actually legal?
Yes, when it's done right, and knowing how to check it in your specific market is Level 2, Lesson 2. You call the city, you get a real answer, you write down who told you. No vibes, no hoping, no finding out later.
Why would a landlord ever say yes to this?
Because you're the best tenant in their inbox. Guaranteed rent, professional cleaning twice a week, someone who treats their property like the asset it is. You get my exact outreach and pitch scripts for both private landlords and apartment communities. Some will say no. That's the job, not a failure.
How much time does this take?
The build phase is real. Think thirty focused days of evenings and weekends. I did my first one with a full-time job, a team under me at work, and a one-year-old at home. After launch, it's a system, not a second job. Level 7 literally has a lesson called Your Weekly Hour.
I'm not creative. Can I still make it look good?
You don't need to be creative. You need the formula. Level 3 hands you the theme framework, the mockup process, the budget, and the shopping list. My single best design tip isn't even a brand: go large with art and plants. One oversized piece beats a wall of small filler every time. Fewer pieces, better scale, more impact.
Isn't the market saturated?
Saturated with beige. 😴 Scroll any market and you'll find rows of forgettable greige boxes competing on price alone. Be the disco ball in a sea of greige and you're not competing with any of them. That's a design problem, which means it's a solvable one.
What if it's live and it isn't booking?
Then you open Level 7, Lesson 1, which is called The Panic-Free Protocol for exactly this reason. It's a checklist, not a crisis. Pricing, photos, title, minimum stay, how fast the reviews are coming in. We work through it together at office hours.
I've bought courses before and never finished them. 🙃
Same, which is why this one gates you. Short lesson, one action step, next lesson waits. Add weekly office hours and a guarantee that only pays out if you show up, and the structure does the work your motivation shouldn't have to.
What happens after I enroll? Am I on my own?
Absolutely not. Weekly office hours with me for as long as you're in this, plus direct access during your launch week as a founding student. I want to watch you go live. That's the actual fun part for me.
